Ben Barone-Nugent

Ben Barone-Nugent

Great content solves tough problems

Content Strategist at R/GA NY.

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The Guardian

Building a content strategy for the internet of things | Media Network ...

Building a content strategy for the internet of thi...

Progressive Content for Progressive Reduction

A key element of creating a usable content strategy is identifying what information users need, and when.

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The Guardian

Navigating the ever-growing field of content strategy

Here we revisit what content strategy means today

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The importance of writing in UX design | Web design | Creative Bloq

The importance of writing in UX design | Web design...

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The Next Web

Why advertisements are an important layer of your product’s user experience

Ben Barone-Nugent is the Content Strategy Lead at P...

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The Guardian

Customers remember experiences, not content

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To solve the issue with con...

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UX Magazine

Three Lessons Learned Doing Content Strategy for a Startup

A couple of friends recently quit their jobs at a b...

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The Guardian

Your ad agency needs content strategists

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As the definition of conten...

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The Guardian

Selling content strategy: the case for its importance to business success

From the trailers to the website, the content behin...

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UX Magazine

Five Principles of Writing for Users

Writing for users is a deeply intuitive and technic...


Defining Content Strategy

A good content strategist examines a brand’s digita...